Our annual holiday spot celebrates Microsoft's values of inclusion and empathy with an animated film inspired by Microsoft Paint 3D.
In 2015 toddlers shot and killed more Americans than terrorists. We decided to do something about it. We created this video demanding we ban toddlers to Keep America Safe. Then we held a Toddler Amnesty in Texas and encouraged people to drop off toddlers, no questions asked, to keep them away from their guns. This satirical campaign was for the Brady Campaign. Site is ToddlersKill.org
This campaign explores provocative theories as to why there is such a significant gender gap in computer science. The series of tongue-in-cheek films feature girls giving ridiculous reasons for why they can’t code- Like their boobs get in the way or having your period makes it too hard to concentrate. We empower girls by having them own the message. When they give the reasons we see how ridiculous it truly is.
Only 7% of US patents are held by women. At the current rate it will take 140 years to reach gender parity so Microsoft decided to take action. On International Women's Day we launched a web film to make sure girls knew that not everything is 'man-made' and that women in S.T.E.M. have invented a lot of amazing things.
Then we launched the Patent Program - an annual effort that provides young women with the knowledge and funding to get patents.
For this round of Microsoft's ongoing campaign to encourage girls to pursue STEM, we tapped into girls' passion to make a difference and showed them how STEM can help them make the changes they want to see in the world.
This Super Bowl spot took a miracle (and really brave clients) to produce. We shot and produced it in 2 weeks so we could feature the two teams that were going to be playing in the big game. It ranked #2 on USA Today's Ad Meter, second only to those damn Clydesdales.
When kids find out that their parents are not taking all of their paid vacation days, they are rightfully disappointed. They have some choice words for mom and dad, along with some pretty compelling reasons why taking at least one more day is priceless.
We worked closely with J. Crew and MasterCard to create a holiday spot that suited both brands and introduced MasterPass - a quick online checkout option.
When you have your GED you can skip the drama that comes with not having your high school diploma.
For Tide's NFL partnership we created a campaign that celebrated the importance of staying true to your team's colors.
We also worked with NFL Films to create 32 short documentaries about the history of each NFL team's uniform.
To launch Tide Pods, one of the biggest launches in P&G history, we focused on romancing the revolutionary new form.
For the teaser campaign, we commissioned notable pop artists to illustrate the Pods for OOH and 5 second TV spots.
Enlisting Betty White to help us show people how to break the rules of wearing white was a no-brainer. She shared her rule breaking wisdom in over 40 pieces of original digital content based on current events, holidays and special calendar dates.
Coca-Cola asked us to relaunch Tab as an energy drink designed for divas.
For the 2012 Olympic Games we created a global campaign for Tide/ Ariel that celebrated each participating country's colors. TV, web and print ads featured local athletes who were proud to be representing their home colors in London.
Tide to Go pens for stocking stuffers = fun. Big fat hairy stranger sneaking into your home in the middle of the night = creepy.
To encourage potential adoptive parents we reminded them that you don't have to be perfect to be the perfect parent. This campaign was awarded the Golden Bell, the top Ad council award.
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All images used with permission from Anna Wahlgren.
©SUSAN YOUNG 2013